What Is Intent Data?
Learn what intent data means and why it’s more predictive than traditional interest-based targeting.
🎯 Purpose
Understand what intent data is and how it drives better performance in Meta Ads for B2B, SaaS, and AI marketing teams.
📘 Overview
Intent data represents the real-time behavioral activity of users who are actively researching, comparing, or evaluating a solution. Unlike static interests or demographic targeting, intent data identifies in-market behaviors happening right now.
Slopeside captures and models verified intent signals from across the web, including:
- 🔎 Search Patterns – Keywords and topics users are actively exploring.
- 🌐 Content Interactions – Engagement with comparison pages, pricing content, and solution-based articles.
- 📈 Decision Signals – Visits to demo or product pages that show immediate buying intent.
These actions are anonymized, aggregated, and processed through our AI engine to identify users demonstrating active commercial interest. The result: real, data-driven audiences built from behavior, not guesswork.
Example: Instead of targeting broad “marketing software” interests, Slopeside targets users who recently compared “HubSpot vs Salesforce” or searched for “best CRM for B2B SaaS.”