Refreshing Audiences
Keep your audience data current and your campaigns optimized through daily or manual refreshes.
🎯 Purpose
Maintain peak audience performance by ensuring your targeting stays current with live intent signals.
📅 Refresh Process
- Automatic: Every 24 hours, Slopeside updates audience data with new behavioral signals.
- Real-time Adjustments: The AI engine reweighs signals based on campaign performance and engagement outcomes.
- Manual Trigger (optional): Click Refresh Audience in your dashboard if you want to prompt an immediate data update.
Keep your campaigns always-on — Slopeside’s daily refresh ensures constant access to newly in-market users.
🧠 Why Refreshing Matters
Intent signals decay quickly. A user showing buying behavior today might go cold next week. Refreshing guarantees your targeting reflects current interest, not historical browsing.
🎨 Creative Insight: If CTR drops or CPM rises over multiple refresh cycles, it’s likely creative fatigue, not audience decay. Rotate proven creatives first — Slopeside automatically keeps your audiences fresh and in-market every 24 hours.
🧩 Troubleshooting Refresh
Issue | Cause | Solution |
Audience not updating | Token expired | Reconnect Meta in Settings → Integrations |
Data mismatch in Meta | Meta sync delay | Allow 12–24 hours post-refresh |
Audience smaller than expected | Filters applied by Meta | Verify targeting exclusions |
Need clarity? Ask the AI Assistant: “When was my last audience refresh?” — It will show your sync date and performance trend.
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