When to Scale
Learn when it’s time to increase your ad spend based on consistent results.
🎯 Purpose
Understand when your campaign is ready to scale based on performance stability and audience maturity.
📊 Indicators You’re Ready to Scale
Signal | Description | Target Benchmark |
Stable CTR | Consistent engagement across multiple days | Steady 2.5–4%+ CTR |
Improving CVR | Lead quality and conversion rate increasing | 10–18%+ CVR |
CPA Below Target | You’re acquiring leads profitably | 15–30% CPL reduction vs baseline |
Learning Phase Complete | Meta’s delivery stabilized | 50+ conversions per week |
Rule of thumb: Don’t scale until both CTR and CVR have remained stable for at least 3 consecutive days.
⚙️ How to Scale
- Increase budget gradually: 20–30% increments every 48 hours.
- Add new Slopeside audiences: Expand reach while maintaining relevance.
- Test creative variations: Once audience performance is validated, introduce new ad angles.
🧠 AI Insight
Slopeside’s AI automatically detects scaling opportunities. When audience engagement signals rise, the system recommends similar audience segments or adjacent behavioral groups.
Ask the AI Assistant, “When should I scale this campaign?” — It will analyze your metrics and provide personalized recommendations.
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