Creative Testing Framework
A practical framework for creative iteration once your winning audience is confirmed.
🎯 Purpose
To help you build a reliable creative testing process that complements Slopeside’s high-intent targeting — ensuring your best ads reach your best audience.
💡 Overview
Creative is the second most important factor in performance (after audience quality). Once you’ve validated your Slopeside audience, the next phase is finding which creative drives the highest CTR and conversion.
🪜 Testing Steps
- Start with proven winners: Use the best-performing creative from your past Meta campaigns as the baseline.
- Duplicate your ad set: Keep audience and budget identical — only change the creative.
- Test 3–5 variations: Use different hooks, visuals, or CTAs.
- Run for 7–10 days: Allow enough time for stable delivery.
- Select winners: Identify top performers by CTR, CVR, and Demo Rate.
Ask the AI Assistant: “Which creative performed best with my current Slopeside audience?” — It will summarize the data and suggest what to test next.
📊 Performance Guidelines
Metric | What It Means | Optimization Tip |
CTR | Engagement strength | Refine headlines or visuals |
CVR | Conversion quality | Optimize copy and CTA |
CPL | Efficiency | Test audience + creative together |
Once creative winners are found, rotate them across multiple Slopeside audiences to validate universality.
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