Audience Hygiene

Learn how to keep your audience structure clean and organized for accurate reporting.

🎯 Purpose

Keep your account organized, accurate, and ready for consistent scaling. Clean audience management prevents confusion and improves long-term reporting accuracy.

📘 Best Practices

  • 🏷️ Name clearly: Include audience source + date (e.g., “Slopeside - SaaS - 10.25”).
  • 🗂️ Archive old tests: Once a trial or campaign ends, archive the audience for clarity.
  • 🔁 Monitor refresh cadence: Confirm daily refreshes are running properly in your dashboard.
  • Avoid overlaps: Don’t combine Slopeside audiences with interest or lookalike layers — this dilutes intent accuracy.

🔍 QA Checklist

Task
Frequency
Goal
Verify refresh date
Daily
Ensure current data
Review naming consistency
Weekly
Maintain organization
Archive unused audiences
Monthly
Prevent clutter
🧠

Quick Help: Ask the AI Assistant: “When was my audience last refreshed?” — It can pull sync times and identify outdated lists

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