Reporting Benchmarks

Use these performance benchmarks to measure your campaigns against best-in-class results.

🎯 Purpose

Provide baseline metrics and benchmarks to evaluate your performance against B2B and SaaS standards.

📈 Recommended Benchmarks

KPI	Typical Range	Target
CTR	2.5–4.0%	>3%
CVR	10–18%	>12%
CPL	$60–$140	<Target CPA
Demo Rate	30–45%	>35%

💡

Slopeside audiences often yield slightly higher CPMs but significantly stronger conversion and demo rates — delivering better ROI at scale.

📊 Reporting Cadence

Weekly: Monitor short-term performance changes.

Biweekly: Review creative performance and audience overlap.

Monthly: Evaluate long-term efficiency (CPL, ROAS, pipeline quality).

🧭 Pro Insight: While Slopeside doesn’t replace your CRM or attribution model, you should see a measurable improvement in mid-funnel velocity — faster demo-to-SQL conversion and higher downstream close rates as audience quality compounds.

🧠

Ask the AI Assistant: “Generate my monthly Slopeside performance summary.” — It can provide benchmarks, trends, and actionable recommendations.

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