Performance Troubleshooting
How to identify audience fatigue and revive performance.
🎯 Purpose
Diagnose issues related to audience performance, engagement drops, or conversion slowdowns.
📊 Common Scenarios
Symptom | Possible Cause | Fix |
CPM increased | Higher competition or seasonal shift | Compare CTR/CVR trends before adjusting |
CTR dropped | Creative fatigue | Refresh creatives or update messaging |
CVR dropped | Audience phase-out | Allow refresh cycle or test LLA expansion |
CPL rising | Underperforming audience | Check AI Assistant recommendations |
Ask the AI Assistant: “Why is my campaign performance dropping?” — It can analyze your metrics and provide possible causes with recommendations.
☝🏼Optimization Reminder
- Focus on lead quality over CPM or CTR alone.
- Run each test for a minimum of 14 days to ensure stability.
- Leverage AI recommendations from your dashboard insights.
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